Data protection
explanation

Unico swiss c/o Etter& Co. AG, Espenmatt 1, 9220 Bischofszell, (hereinafter "unico swiss," "we," or "us"), as the controller, collects and processes personal data within the meaning of Swiss data protection law. Unico swiss adheres to the requirements of Swiss data protection law. In this privacy policy, we inform you about which personal data about you is collected and processed in connection with (1.) our services, (2.) your visit to our website(s), and (3.) your use of our online shop, for what purposes this personal data is used, and to whom it may be shared. By using our services and accessing our website(s) and portals, you declare that you have read this privacy policy carefully and agree to the described data processing. This privacy policy has been prepared in accordance with the latest Swiss data protection law. We are committed to protecting your privacy and processing your personal data transparently and securely. Unico swiss reserves the right to adapt this privacy policy at any time. Any questions or concerns related to this privacy policy or data protection at unico swiss can be addressed to the data protection consultant by email at any time.

1. Contact details of the controller

unico swissc/o Etter & Co. AGEspenmatt 19220 Bischofszell Switzerland

2. Collection and processing of personal data

At unico swiss c/o Etter & Co AG, we attach great importance to the protection and security of your personal data. Your personal data is processed in accordance with the Swiss General Data Protection Regulation (GDPR), which guarantees the security and confidentiality of your data. We only process data if there is legal permission, in particular if the processing is necessary to fulfill a contract, based on your consent, or in accordance with our legitimate interests.

2.1 What data is stored?

Personal data includes data that can identify you as an individual. Specifically, the following data is collected through personal and manual input from you, as a customer:

  • Name first Name
  • address
    - Street
    - Postal code
    - Place of residence
  • E-mail address
  • Telephone number
  • Payment method(s) details
  • Further information (described voluntarily by you)

2.1 How is data collected?

There are several ways to collect your data on our site. The information described in section 2.1 (in whole or in part) is collected.

2.2.1 Contact forms

We use contact forms on our website so that you can contact us if you have any questions or concerns.

2.2.2 Newsletter registration

On our website we offer the option to voluntarily subscribe to our email newsletter, which informs customers about news and special offers from our shop.

2.2.3 Purchases

To complete a purchase/order, it is necessary to collect the customer's delivery address. This information is required to ensure successful delivery according to the customer's wishes.

2.2.4 Creating a customer account

Customers have the option of creating a personal customer account, which directly records the information required for making purchases, making it easier for customers to complete their purchases.

2.2.5 Request for custom-made products

Customers have the option of requesting a quote for a custom-made product. This is done using a form on the corresponding subpage. The customer enters the desired information about the desired product and then provides contact information so that unico swiss can contact them to submit a quote.

2.3 Purpose of data collection

The purpose of data collection is to provide our services. The data collected enables us to contact you to process your inquiries, send individual offers for custom-made products, send newsletters, handle the purchase process, and ensure the delivery of your orders. This data processing serves to improve our service offering and provide personalized customer support. We treat all personal data in accordance with the strict requirements of the General Data Protection Regulation (GDPR) and other relevant data protection laws. Your data is collected, processed, and used only on the basis of your express consent or legal permission. You have the right to withdraw your consent to the processing of personal data at any time, to request information about the data stored about you, and to request that it be corrected, deleted, or restricted. We are happy to provide you with further information about your rights and how to exercise them, as well as to answer any questions you may have about data protection. You can find our contact details in the imprint of our website.

2.4 Protection & sharing of your data

We are committed to protecting your data and will not share it with third parties. One exception

is responsible for processing product purchases. We work with the third-party provider Holenstein AG to ship your orders. Your data required for delivery will be transmitted to Holenstein AG solely for the purpose of delivery. All other information remains confidential and is intended solely for internal use to provide you with the best possible service.

Holenstein AG

Wilerstrasse 214, Stelz
CH-9500 Wil
Phone: +41 71 929 55 88
 Email: info@holtstein-transport.ch

3. Use of plugins / tools

3.1 Matomo Analytics & Matomo Tag Manager

At unico swiss c/o Etter & Co AG, we use Matomo Analytics and Matomo Tag Manager to analyze user behavior on our website and continuously improve our online offering. Matomo is open-source software that offers a privacy-friendly alternative to other web analytics tools. Using Matomo enables us to better understand how our visitors interact with the website, which content is of particular interest, and how the user experience can be optimized.

3.1.1 Data collection and processing

Matomo uses cookies that are stored on your device and that enable an analysis of your use of our website. The information generated by the cookie about your use of this website is stored exclusively on our server and not shared with third parties. Matomo Analytics collects data in an anonymized form, including, but not limited to:

  • IP address (in anonymized form)
  • Browser type and version
  • Operating system used
  • Country of origin
  • Date and time of access
  • Number of page visits
  • Time spent on pages
  • Navigation and interaction on the website

By using the Matomo Tag Manager, we can manage tracking tags on our website without directly interfering with the source code. This facilitates the implementation and management of Matomo Analytics and other tools without compromising the privacy of our users.

3.1.2 Purpose of data processing

At unico swiss c/o Etter & Co AG, we use analytics tools to gain a deeper understanding of our visitors' interactions with our website. Using these tools allows us to refine our marketing strategies and better tailor our offerings to our customers' needs and interests. Here we explain the purposes for which we collect data via analytics tools:

  • Improving the user experience: By collecting and analyzing data such as visitor numbers, time spent, page views, and user behavior, we can identify which areas of our website are most popular and where there is room for improvement. This helps us optimize the user experience and ensure our visitors find what they are looking for quickly and efficiently.
  • Personalization of the offer: The insights gained enable us to better tailor the content of our website and online store to the preferences of our users. By analyzing user trends and preferences, we can provide personalized recommendations and offers that match our customers' interests.
  • Marketing efficiency: Data from analytics tools provides us with insight into which marketing measures are successful and where there is room for improvement. This includes evaluating the effectiveness of online advertising campaigns, analyzing traffic sources, and understanding customer behavior. This allows us to allocate our marketing resources more effectively and improve reach and conversion rates.
  • Statistical analyses: The aggregated data helps us create statistical models and forecasts. These analyses support our strategic planning and decision-making by identifying trends and enabling us to respond proactively to market developments.

3.1.3 Right of objection

If you do not want Matomo Analytics to collect data about your visit, you have the option to object to the collection and storage of data at any time. For this purpose, you can activate the Do Not Track setting in your browser. Matomo respects this setting and does not collect data if Do Not Track is activated in your browser. Alternatively, we offer you the option of deactivating tracking by Matomo on our website using our opt-out function. Please note that the decision against tracking by Matomo only lasts as long as the opt-out cookie remains stored in your browser. If you delete your cookies, you must opt ​​out again.

3.1.4 Data protection

The privacy of our users is important to us. Matomo Analytics and Matomo Tag Manager are used in compliance with applicable data protection laws. The collected data is used exclusively to analyze user behavior and improve our services. Personal data will never be used for other purposes or shared with third parties without your express consent. For more information about Matomo and your privacy, please visit https://matomo.org/privacy/

4. Use of advertising materials

4.1 Use of Facebook Pixel

unico swiss c/o Etter & Co AG uses the Facebook/Meta Pixel, an analytics tool from Meta Platforms Inc., on this website. This tool helps us understand how visitors interact with our website by tracking which actions are performed after a user clicks on one of our Facebook ads. We use this information to evaluate the effectiveness of our ads, optimize our marketing strategies, and create more relevant content for you. By using the Facebook/Meta Pixel, we can also serve more targeted ads on Facebook. This means that we can only show ads to users on Facebook who are interested in our products and services. The data collected by the pixel is anonymous and does not allow us to draw any conclusions about the identity of individual users. However, this data is stored and processed by Facebook and may be linked to your Facebook account. Facebook may use this data for its own advertising purposes in accordance with the Facebook data policy.

4.1.1 Your data protection rights and options for objection

You have the right to object to the processing of your data by the Facebook/Meta Pixel. To adjust the settings for the type of ads shown by Facebook, you can change the settings in your Facebook account under the advertising preferences section. Additionally, you have the option to opt out of targeted advertising by using various services such as the Network Advertising Initiative opt-out page ( https://optout.networkadvertising.org/?c=1 ) or the European website https://www.youronlinechoices.com/de/praferenzmanagement/ . Please note that the opt-out is device or browser specific and must be performed again if you delete your cookies or access our services with a different device or browser. For more information about how Facebook collects and uses data, as well as your privacy rights and protections, please read Facebook's privacy policy: https://www.facebook.com/about/privacy/

4.2 Use of advertisements via Google ADS & Conversion Tracking

At unico swiss c/o Etter & Co AG, we use Google Ads to specifically advertise our products and services. Google Ads is an online advertising program from Google Ireland Limited. Through targeted advertising campaigns, we can reach users who are interested in our offerings. When you access our website via a Google ad, Google places a cookie on your device. These cookies allow us to measure the effectiveness of our advertising campaigns by tracking how many users perform a predefined action (such as a purchase) on our website after clicking on an ad.

4.2.1 Purpose of data collection

We use the information collected through cookies to evaluate the effectiveness of our advertising campaigns, optimize our advertising measures, and better tailor them to your needs. The data collected is anonymous to us, meaning we cannot personally identify users. However, Google processes this data and can link it to your Google Account if you are logged in to Google.

4.2.2 Data protection and options for objection

You have the option to object to the use of cookies by Google Ads at any time. You can adjust the cookie settings in your browser to block the placement of cookies or delete existing cookies. Google also offers the option of adjusting or deactivating settings for personalized advertising. Further general information on opting out of targeted advertising can be found on the websites of the Network Advertising Initiative ( https://optout.networkadvertising.org/?c=1/ ) or Your Online Choices ( https://www.youronlinechoices.com/de/praferenzmanagement/ ). For detailed information on how Google collects and uses data as part of advertising campaigns, as well as your data protection rights, please refer to Google's privacy policy: https://policies.google.com/privacy

5. Duration of storage

5.1 Personal data

The personal data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected and there are no longer any statutory retention periods.

5.2 Non-personal data

Session-related (non-personal) data is generally stored for a maximum period of two years .

6 User rights

You have the right to access, rectification, erasure, and data portability of your personal data. You can revoke your consent to data processing at any time. To exercise your rights, please contact us using the contact details listed above.

7 Opt-Out Options

You have the right to object to data collection and processing at any time. For Matomo, Facebook/Meta Pixel, and Google Ads, you can refuse data collection by deactivating it in the cookie banner on our website or via your browser's privacy settings.

8 Update procedures & changes to the privacy policy

We reserve the right to change this Privacy Policy to reflect changes in legal circumstances or in the event of changes to the service or data processing. This Privacy Policy will be reviewed and updated regularly to reflect changes in our data processing practices or the legal framework. We recommend that you review this policy periodically.